Monday, November 25, 2019

Avoiding Plagiarism Essays

Avoiding Plagiarism Essays Avoiding Plagiarism Essay Avoiding Plagiarism Essay What do you think are the most difficult aspects of working with sources and making sure you do not plagiarize What steps will you take to ensure that you cite your sources properly Respond to at least two of your classmatesâ„ ¢ postings by Day 7. (You must create one initial post and at least two responses, for a minimum of three posts for this discussion.) TIP: Note that this discussion is asking you to: * Identify what you think are the most difficult aspects of working with sources and making sure you do not plagiarize. * Discuss the steps will you take to ensure that you cite your sources properly. Note: It may be helpful if you type each heading first and then complete the information under each heading. This helps the reader quickly identify your activities and helps you know that you cover all of the requirements for this post. Avoiding Plagiarism Week 4, Discussion 2 Identify what you think are the most difficult aspects of working with sources and making sure you do not plagiarize. The most challenging aspect I find is knowing exactly what common knowledge is and what is not common knowledge. When I took the self-quiz, in our extra reading material this week, I failed miserable. Also, I find it difficult to know precisely how to cite certain information; even if I look it up it can still be tricky to decide which one to use. Discuss the steps will you take to ensure that you cite your sources properly I printed off the APA Common Citation paper that was found in the Ashford Writing Center which I have referred to numerous times. I get lucky in the Ashford Library because some of the sites will tell you how to cite the source in APA format. Also I will request my motherâ„ ¢s help if I am having serious trouble figuring out how to cite a specific citation. The Poor Disguise: Although the writer has retained the essential content of the source, he or she has altered the paperâ„ ¢s appearance slightly by changing key words and phrases. The Labor of Laziness: The writer takes the time to paraphrase most of the paper from other sources and make it all fit together, instead of spending the same effort on original work. The Self-Stealer: The writer borrows generously from his or her previous work, violating policies concerning the expectation of originality adopted by most academic institutions. but still plagiarized! The Forgotten Footnote: The writer mentions an authorâ„ ¢s name for a source, but neglects to include specific information on the location of the material referenced. This often masks other forms of plagiarism by obscuring source locations. The Misinformer: The writer provides inaccurate information regarding the sources, making it impossible to find them. The Too-Perfect Paraphrase: The writer properly cites a source, but neglects to put in quotation marks text that has been copied word-for-word, or close to it. Although attributing the basic ideas to the source, the writer is falsely claiming original presentation and interpretation of the information. The Resourceful Citer: The writer properly cites all sources, paraphrasing and using quotations appropriately. The catch The paper contains almost no original work! It is sometimes difficult to spot this form of plagiarism because it looks like any other well-researched document. The Perfect Crime: Well, we all know it doesnâ„ ¢t exist. In this case, the writer properly quotes and cites sources in some places, but goes on to paraphrase other arguments from those sources without citation. This way, the writer tries to pass off the paraphrased material as his or her own analysis of the cited material. Deciding when to Give Credit Need to Document * When you are using or referring to somebody elseâ„ ¢s words or ideas from a magazine, book, newspaper, song, TV program, movie, Web page, computer program, letter, advertisement, or any other medium * When you use information gained through interviewing another person * When you copy the exact words or a unique phrase from somewhere * When you reprint any diagrams, illustrations, charts, and pictures * When you use ideas that others have given you in conversations or over email No Need to Document * When you are writing your own experiences, your own observations, your own insights, your own thoughts, your own conclusions about a subject * When you are using common knowledge like folklore, common sense observations, shared information within your field of study or cultural group * When you are compiling generally accepted facts * When you are writing up your own experimental results?   Making Sure You Are Safe When researching, note-taking, and interviewing * Mark everything that is someone elseâ„ ¢s words with a big Q (for quote) or with big quotation marks. * Indicate in your notes which ideas are taken from sources (S) and which are your own insights. * Record all of the relevant documentation information in your notes. * Proofread and check with your notes (or photocopies of sources) to make sure that anything taken from your notes is acknowledged in some combination of the ways listed below: * In-text citation * Footnotes * Bibliography * Quotation marks * Indirect quotations When paraphrasing and summarizing * First, write your paraphrase and summary without looking at the original text, so you rely only on your memory. * Next, check your version with the original for content, accuracy, and mistakenly borrowed phrases. * Begin your summary with a statement giving credit to the source: According to Rajan et.al.l, * Put any unique words or phrases that you cannot change, or do not want to change, in quotation marks: Fast, fair and constructive peer review exist throughout our journal management system (IJAET). When quoting directly * Keep the personâ„ ¢s name near the quote in your notes, and in your paper,select those direct quotes that make the most impact in your paper too many direct quotes may lessen your credibility and interfere with your style. * Mention the personâ„ ¢s name either at the beginning of the quote, in the middle, or at the end. * Put quotation marks around the text that you are quoting. * Indicate added phrases in brackets ([ ]) and omitted text with ellipses (. . .). When quoting indirectly * Keep the personâ„ ¢s name near the text in your notes, and in your paper. * Rewrite the key ideas using different words and sentence structures than the original text. * Mention the personâ„ ¢s name either at the beginning of the information, or in the middle, or at that end. * Double check to make sure that your words and sentence structures are different than the original text. Deciding if something is Common Knowledge Material is probably common knowledge if . . . * You find the same information undocumented in at least five other sources. * You think it is information that your readers will already know. * You think a person could easily find the information with general reference sources.

Thursday, November 21, 2019

Functions of Unions in Modern Australian Industrial Relations Research Paper

Functions of Unions in Modern Australian Industrial Relations - Research Paper Example The formal amendments in the formation of industrial relations have also been escorted by dramatic shifts in the organization and operation of trade unions (Hawke and Wooden, 1998, pp. 74-76). Trade union membership has dropped down from around 50 percent of the labor force in the mid of 1970 to 31 percent by 1996. Trade union formations have also altered. Ten years ago there were above 300 different trade unions, most of which were too small and occupational- or craft-based. Today, only some of these small craft-based unions still subsist. Union membership is now focused in a handful of huge industry and multi-industry unions. Another demonstration of the varying nature of industrial relations arrangement in Australia has been the fall in the rate of trade union membership. The union members symbolized more than half the total labor force during the mid-1970s. Since then, the ratio has fallen by about nineteen percentage points (Bodman, 1996). Trade union formation has also been put through vast change. To a certain extent in response to the turn down in membership, the trade union group has vigorously followed a policy of incorporations and rationalization (Leigh, 2004, p.174). Australian Bureau of Statistics values specifies that in 1970 there were 347 vigorous trade unions in Australia and by 1990 this figure was changed to 299. Over the succeeding six years, however, this figure fell dramatically and found to be only 132 at 30 June 1996. Moreover, only 46 of these unions were enrolled under the Federal Industrial Relations Reform Act. Union Reaction to Change All through this century, the primary objective of trade unions has been quite straightforward, that is, to get improved remuneration and stipulations for its membership. In attaining this objective, the union movement arranges and found support in three major macroeconomic policies - centralized remuneration determination, protectionism and essential mediation, and the White Australia immigration policy - all of which assisted to protect the labor market from the vagaries of the market, and particularly foreign markets. By the end of the twentieth century, however, the union movement emerges to have identified that Australia can no more afford not to consider of itself as a fundamental part of the world economy. To do so will inexorably mean declining living standards corresponding to the rest of the world. This has been echoed in a vigilant shift in policy away from conventional 'laborism' towards what has turned out to be known as strategic unionism.

Wednesday, November 20, 2019

Segregation and the Racial Wage Gap Term Paper Example | Topics and Well Written Essays - 2750 words

Segregation and the Racial Wage Gap - Term Paper Example Though the world’s governing body has formulated policies for the development of gender equality and elimination of racial discrimination, numerous issues come to light regarding racial discrimination at schools, workplace; gender discrimination, etc. The major issues coming into discussions are about the racial and gender inequality at workplace, discrimination in wages, etc. in spite of various legal provisions available to assist the victim. This paper looks into such cases of discrimination and segregation at workplace with regard to unequal pay and race while reviewing cases published in various newspapers, magazines, journals and online articles. Body Wage Gaps based on race and gender inequality Occupation gender segregation is the strong feature of the US labor market as it is inefficient economically, preventing able people from moving into occupations where they could perform well. Occupation segregation is important point for discussion because occupational choice i s constrained by socialization, lack of information, or more direct barriers to entry to training or work in occupations where one sex is small minority of the workforce (IWPR, 13). Various legislations have been passed in different countries regarding equal pays, right to living with dignity, etc. but the differences still persist in society at large. According to Alfano (Report: Race Gap in US Persists) the median income for white households was $50,662 in the year 2005 as compared to $30,939 for black households and $36,278 for Hispanic households which shows there is huge income gap among the non white and white households revealing the discriminatory practice in income generating opportunities. According to the Economist (Race and Red Tape) black workers in America earn less than their white peers due to less education, skills, knowhow and experience than the whites. However, the article reveals the bias attitude of American companies stating that the companies are more likely to interview white person than the black person, if both of them have identical qualification. The dismal condition of black people is known for generation, gender discrimination is also at large with women entering the workforce competing with the men for the same position. The wage gap between male and female workers was huge when there were no policies protecting their rights. However the gap has narrowed down to 77 cents earned by full time female worker, irrespective of black or white, as compared to every dollar earned by men. However, the gap widens for African American women with 67.9% of men’s wages while Latinas earn 58 percent of men’s earnings (Pappas, â€Å"Women Intensely Dissatisfied with Pay Gap†). Rayner (Pay gap is growing between men and women) reported the statistics from Chartered Management Institute (CMI) which reveals that male managers are paid more than their female counterparts with same qualifications and talents. This scenario has be en explained briefly in an article at Center for American Progress (Wage Gap by Numbers) wherein its is stated that women with more

Monday, November 18, 2019

Overcoming Barriers to Adopting and Implementing Computerized Essay

Overcoming Barriers to Adopting and Implementing Computerized Physician Order Entry Systems in U.S. Hospitals - Essay Example The central point of the study â€Å"Overcoming Barriers to Adopting and Implementing Computerized Physician Order Entry Systems in U.S. Hospitals† by Poon et al. (2004) is that implementing a Computerized Physician Order Entry system (CPOE) is not easy because the costs are high, there is opposition from various quarters of the hospital, and there may be issues with vendors. Also institutions that do not give importance to quality care and patient safety may not even plan for a CPOE. The main finding of this study is that hospitals can overcome problems during the implementation of the CPOE by having strong leaders who can administer the CPOE, realigning the approach of improving patient safety through technology, and developing strong relationships with a vendor committed to meeting the needs of the hospital and providing a customized CPOE system to the hospital. Besides, hospitals implementing the CPOE without much support and motivation from the senior management are likel y to have various problems during implementation such as physician’s reluctance to use the system, lack of training for the users of the CPOE, and poor involvement in development. Currently, different CPOE vendors use different data processes for transmitting information, and these processes may have high development costs. Consequently, vendors are likely to pass on the costs to the customers, who in turn make it difficult for the smaller hospitals to afford and implement a CPOE System. Instead, if standard data protocols such as Health Level 7 (HL7 – An interational heatlh informatics standard for interoperability) were utilized in the CPOE, then vendors would not only find it easy to incorporate HL7 or other data protocols in their system, but also lower the costs of the CPOE system; in 2009 it was found that 30% of the healthcare budget was spent on redundancies including poor technologies (Doolan, 2009). Prior Research The Poon et al. research study finds three co nsiderations that hospitals should use when planning for implementation of the CPOE system. One consideration is the number of deaths from medication error is about 98000 per year; most of these errors are preventable. Leapfrog Group (a healthcare organization involved with patient safety, healthcare technologies and financing) has considered CPOE as one of the patient goals. The current CPOE adoption rate is about 5 to 10% (Poon et al., 2004). Poon has found that previous studies have described some of the challenges that may be applicable during implementation, but have not come up with solutions. This study tries to go further by providing solutions to these challenges. A need for CPOE was strongly felt when the death rate from medical error (in hospitals in New York) was about 98000 per annum a decade back; a good portion of these errors were preventable (Kohn, 1999, p. 1). By incorporating CPOE in the healthcare system, the chances of reducing the medical errors are about 55 %. ( Doolan et al., 2004). However, as of 2004, it was found that only 10 to 15% of the hospitals in the U.S. actually use CPOE systems, and many of the hospitals are unaware of the manner of addressing challenges that can arise during the implementation of the CPOE should be addressed (Ash, 2004). To understand in greater detail regarding CPOE’s implementation, in-depth interviews were organized with the management of about 26 hospitals in the US that were in various stages of the CPOE implementation. After organizing the interview, three barriers were identified. These included resistance to the CPOE implementation from certain quarters of the hospital, high costs of implementation, and lack of vendor or product maturity. Research Question The research question in Poon et al. (2004) is â€Å"What are the different barriers to the implementation of the CPOE system in the hospital and how can these problems is addressed?† The research aimed at finding ways to identify and tackle

Saturday, November 16, 2019

How to Promote Tourism

How to Promote Tourism In the 1960s, internet was used to applying computers for sharing information on research and development in scientific and military fields. In 1962 a global network of computers was proposed by Licklider of MIT. The developing progress of using internet continued till 1991 when Tim Berners Lee proposed the concept of HTML .With the advent of the web browser, the internet has grown to become a information supplier and in the recent years a commercialization tool. The origin of the commercial use of internet mostly contained of vendors providing basic networking products, and basic internet services. Nowadays Internet is used as an global information infrastructure for supporting other commercial services (Baggio, 2007; Wu, 2010).In the last decades the performance of organizations and their competing way have influenced by internet (Porter, 1993). On the other hand internet has created a new economic environment for doing business, providing rapid communication of information, access ible globally and negligible cost (Rayman-Bacchus Molina, 2001). Internet provides a great deal of information directly accessible at low costs on prices, products and gain opportunities. The efficiency of internet has been increased by the multiplication of infomediaries offering easier access to the information, the creation of shopbots comparing prices or selecting sites according different choice criteria(Smith Brynjolfsson, 2001). Tourism and internet Tourism is particularly adapted to highlight the nature of the upheavals implied by the development of internet in service activities and it was one of the primal industries applying internet and electronic commerce (Buhalis, 1998; Oconnor Frew, 2008). Internet has enabled tourism industry to broadcast tourism and travel related information to customers all around the world , in a direct, cost minimizing , and time effective way(Buhalis, 1998; Inkpen Board, 1998; Poon, 1993; Sheldon, 1997). The era of mass communication has transformed the tourist gaze( Rayman-Bacchus and Molina 2001 p.592).The develpoment of the internet empowered the new tourist who is becoming knowledgeable and is seeking exceptional value for money and time. Internet is not only a source of information but also an important vector of transactions. Online sales is growing considerably in tourism industry (Jeong Ohand Mary, 2003; Weber, Murphy, Schegg, Murphy, 2005).The number of online sales is increasing dramatically with a large number of successful online booking platforms in the different areas of tourism such as transportation, accommodation, package deals or regional offers(Gratzer, Werthner, Winiwarter, 2004) and most tourism organizations such as hotels, airlines, and travel agencies have applied internet technologies as part of their marketing and communication strategies (Buhalis Law, 2008). The result of an European study about the use of internet in tourism showed that the use of internet for marketing purpose is more common in touism industry comparing with other industries. Finding showed that among tourism related industries, air travels and hotels apply internet marketing more than others. More than one in three tourist enterprise in Europe( or twice as many as in other sectors combined) sell their products online and this share is increasingly rapidly (European Commission 2003). Internet marketing is suitable for tourism services because of their intangibility as well as high price, risk, and involvement levels. By online searches, travelers can access to more in-depth materials and deeper content compared with conventional promotional agents(Govers FM, 2003). Internet is the most popular channel to research information, find the best price and reservation for travelers (Laudon Traver, 2001). Countries use internet to promote tourism to gain advantages such as (Buhalis Law, 2008) : Enhancement in the competitiveness and performance of tourism industry businesses ,creating opportunity for selling tourism product to potential tourists , displaying information at electronic speed, Distribution costs are decreased and an increasing proportion of internet users are buying online and tourism will gain a larger and larger share of online customer market.(Lu Lu, 2004), Direct communication is created between tourism suppliers and tourists for purchasing services and also requesting information. As a result travel suppliers can understand each customers needs, and therefore target each customer individually and deliver tailor-made products(Buhalis Law 2008). It is needless to say that it is essential that in order to obtain competitive advantage, a tourism enterprise/destination must use IT well before its competitors otherwise it would not be able to achieve any competitive advantage. For example American Hospital Supply made an innovative use of online order entry t erminals before its competitors and captured lions share of market (Eraqi, 2006). Several tourism organizations/destinations have exploited IT in their pursuit of competitive advantage. It is, however, not necessary that a tourism organization/destination achieving competitive edge will always sustain it because their competitors can copy IT easily and quickly and new IT capabilities are also available to every competitor in the market(OBrien, 1992). However, tourist business sector managers need to align IT strategies to their business strategies and take the dimensions of e-quality into consideration such as performance, features, reliability, durability, serviceability, conformance, perceived quality and aesthetics (Madu Madu, 2002) when making decision related to the use of IT for effective tourism strategic marketing(Eraqi, 2009) Tourism organization/destination management must understand that IT is only a tool and competitive advantage can only be achieved via creative and in novative use of that tool (Morrison et. al. 2000; Fuchs 2004). In addition to these advantages , it is suggested that public agencies involved in tourism development also are increasingly using the internet. These agencies use internet to promote the attractions of their respective nations, enhancing the economic benefits by :hypertext links to commercial service providers, varying degrees of interactivity ; and 3) accessibility in multiple languages( Rayman-Bacchus and Molina 2001). Chalwon Kim (2004) did a research to recognize problems and solutions related electronic commerce in the tourism industry in Korea. Inform. The findings showed that benefits of e-commerce from the view point of cutomers are : providing easy access to information on tourism services, providing better information on tourism services and providing convenience for customers. This research suggested that security of the e-commerce system and user-friendly web interface are the two key factors for successful tourism e-commerce practice Representation of tourism place in the internet In the tourism industry creation and promotion of destination images is the specific aspect of place representation. A destination image is the picture which those promoting a country-government travel bureaus, airlines, hotels, service industries, and travel companies- wish to portray to outsiders, particularly foreign tourists(Jenkins, 1999). The destination image reflects how the promoter views the country and what aspects of its people, landscape, and culture they wish to recognize. In tourism industry promoters ary to present positive of the countrys history and attractions, to attract visitors. Guide books, brochures, maps and websites are the products using by promoters to entice visitors(Price, 2008).Because of the popularity of using internet as the primary information source, among tourists ,travel information mediums, such as travel websites are important destination image indicators. The number of tourists that use internet to find destination information is increasing dr amatically . In the other hand internet has become the major information source for traveler (Doolin, Burgess, Cooper, 2002; Gursoy McCleary, 2004; Price, 2008; Wiig). A website looks to be a major tool to conduct business in the tourism field( and, probably, it will be the only one in the future) tool to conduct business in the tourism field (Doolin, et al., 2002). Jackson and Purcell (1997 p. 220) note that the internet allows users (i.e. tourism companies) to present information to their target audience without an intermediary to censor or structure the data in either content or form. In their analysis of the websites of states once part of Yugoslavia, they found that the states used symbolic imagery and text to strengthen the users perceptions of place (Purcell,1997 p.235).So tourism providers need to understand how to maximize the persuasiveness of their websites. In the other hand the principal role of destination website is affecting travel- related decision making, convert ing potential tourists to real visitors . Because of high competition among travel and hospitality , market leaders and followers should differentiate their websites by developing creative measures to attract and satisfy customers (Pastore, 2001). Pastore (2001) noted that leading travel companies have been absorbing online customers, gaining purchase decisions and building a satisfying experience , so creating customer loyalty and repeat purchase intention. It is essential for tourism companies to use new technological development and fullest potential of internet by continuously redesigning their websites ,creating ease of use and more personalization(Baloglu Pekcan, 2006; Connolly, Olsen, Moore, 1998). Because of high rate of competition among tourism industry, importance of website design as a marketing medium is becoming increasingly important . Web should not be only considered as an communication channel for decreasing physical interaction but also as an advertising medium(Rowley, 2004). Effective web design leads t o attract, entice, and retain the online traveler(D. Kim, Morrison, Taylor, Lee, 2004). There are some factors which, contributes to the proliferation of travel on the internet including: making websites easy to use, improving the tourism website information, improving the functionality of travel sites like advance check in, printing of flight status check and using the software that has designed to anticipate users wants based on their travel history and preferences (Transportation Group International, L.C.,2002). Doolin, Burgess, and Cooper (2002, p. 557) state thatthe internet, which offers global reach and multimedia capability, is an increasingly important means of promoting and distributing tourist information. Destination websites have developed to market and promote local, regional, or national destinations(Blain, Levy, Ritchie, 2005; Palmer McCole, 2000).After introducing first travel websites in the mid-1990s (Blain, et al., 2005), gaining these benefits were expected including: increasing market share, absorbing new customers, retaining more customers and increasing customer satisfaction (Sussmann Baker, 1996). Destination websites have been and continue to be challenged online particularly with regard to their level of sophistication, quality of websites, diversity of travel websites, as well as online marketing and promotion (Hudson Lang, 2002). The result of a study done by Choi, Wong and Fesenmaier (2006) revealed that design of destination websites, promotional strategies and customer relationship management programs have effects on success of web-marketing strategies. Tourism websites use online marketing in different capacities. For instance ,Hudson and Lang(2002) stated however ease of use factor that enables visitors navigate quickly through websites ,has noticed only in few tourism website designs. Another example is that some destination websites are still use elementary level of website features, without style and elegance , displaying information in a brochure-like mode, and low level of interaction ( Wang Fesenmaier, 2006). For instance destination websites should have deep information mostly regarding to attractions, shopping, restaurants, accommodation, and directions. It is worth considering that some tourism websites have advanced and effective features compare with their competitors. Interactivity , personalization, e-commerce related capabilities , and recommendation capabilities are some ways to increase the level of sophistication of travel websites (Wang Fesenmaier,2006). Furthermore, the content of tourism destination websites is particularly important because it directly influences the perceived image of the destination and creates a virtual experience for the consumer (Cooper 2002, p. 157). When visitors are new to the website and destination, experience and judgments made from surfing the website influence the overall image of the destination and the decision making process of whether or not to travel to the destination. If the destination image portrayed on the website is not satisfactory or the website is not well-designed and contains insufficient information, travellers are less likely to form a good impression towards a destination which, in turn, negatively influences the decision making process. There is a relationship between a positive experience and judgment formed through interaction with the destinaqtion website and actual visiting (Bar, Neta, Linz, 2006; Borkenau Liebler, 1992; Kenny, Horner, Kashy, Chu, 1992; Zebrowitz Collins, 1997). For example Wu (2010) analyzed 61 local tourism government websites in China and evaluated the effectiveness of the local tourism e-government with content analysis from the following aspects: website usage, administrative agencies, administration affairs, information service, administration service online and website design. The research suggested some improvements for the tourism government including: providing electronic map, connect telephone and multi media for download, building bbs or forum for advice, improving declare online for tourism practitioners and sett ing up feedback mechanism, making the website more attractive to enhance the usage efficiency. Website design It is important to indentify which factors lead to the success of a website. Web design is a key factor for the website success (Flavian, Gurrea, Orà ºs, 2009) and it is necessary for companies to compete in the extremely competitive World Wide Web (Liang Lai, 2002; Ranganathan Ganapathy, 2002; Tan Wei, 2007). The website designing has been studied from different points of view(Childers, Carr, Peck, Carson, 2001; Hoque Lohse, 1999; S. Kim Stoel, 2004; Liang Lai, 2002).Web designing is the process of creating an artefact with structure of form which is planned, artistic, purposeful, and useful(cato 2001 ,p.3). A successful website is the attractive, trustworthy, dependable, and reliable for customers (Liu Arnett, 2000). From a consumer point of view , all these characteristics should be considered in website designing in order to increase online visits or purchase intensions (cato 2001). Following this concept Flavian (2009) did a research to identify website aspects that in fluence users perceptions and behaviours from a marketing point of view .An extensive literature review was developed emphasising the special role that web design could play in the interaction user-interface. Besides, the methodology related to benchmarking allows firms to know the best practices and to learn some key lessons for developing their business online. The research proposed a guidelines for the development of successful e-commerce websites. Appearance ,Navigation, Content and Shopping process are the key aspects that shoud be considered in order to improve e-commerce websites. In the guidelines some tools have introduced for each aspect . Guidelines are basis for development of websites but some website designers without considering visitors needs , only notice to challenges of technology, designing sophisticated websites (Zhang 2005). Industry experts and consultants have proposed different frameworks and guidelines for designing commercial websites , but there is no uni fied view on its key characteristics .The key characteristics of commercial websites can be divided to design and content. Information, features and offering services by website consist content, while the way of presenting content to customers refers to website design(Huizingh, 2000). Buying process can be divided to two stages: information evaluation and information search. Purchase decision process is affected by the content of website. The website information should be sufficient for decision making, but not too much , resulting in information overload (Taylor Joudrey, 2004). Users should be allowed locate and select merchandise that best satisfies their needs. Not only information content but also navigation tools influences the usefulness of websites. Navigation toolslike search engines help users to locate merchandise and related information in a website (Krug, 2005).For example users of Cdnow.com can search based on the song title, album title and artist name. Before final purchase decision , consumers tend to evaluate of alternatives. Online shopping creates the opportunity to comparison of alternatives. Decision aids have positive influence on online purchase decisions .Some websites like Excite and My Simon offer decision aids , helping users for making product-price comparisons. For instance in Dells web site (www.dell.com) , consumer custom build a computer and compare prices for different computer configurations. Another example is Priceline website which offers calender as a decision aid. Decision aids can be useful in tourism destination websites. For instance destination website n can offer tools for trip-price comparisons based on different accommodations etc. Another significant different between traditional retailing and online selling is related to the extent of interaction between customer and seller. Commercial websites should serve electronic interactivity by means of email and frequently asked questions (FAQs),answering qu estions about products and services or payment. However consumers visit websites with FAQ more than websites without it, FAQ section and interactive email are not seen in many websites. Traditional FAQ sections helped users a little ,offering no assistance and information), flexible interactioninterface, etc(Yang, 2009). Despite of internet technical developments Such as electronic signatures ,Security of the transactions is one of the common concern in online shopping . Since perceived security have direct effect on online buying intention , some commercial websites offer telephonic transactions or checks and individual accounts (Grabner-Kraeuter, 2002). As it mentioned above website design affects on attracting , sustaining and retaining the interest of a customer at a site. The design have the same importance that content have. Ease of navigation, page download time and improving the visual appeal of websites by using multimedia are the principals should take into consideration for website designing. Out of these factors , ease of the navigation is the most important one(Srikant Yang, 2001).Today websites are becoming more complex and users have difficulties to find desired information, spending too much time ,surfing webs(Kilfoil, et al.). To reduce the amount of irrelevant information and infor mation overload , the common used tool is site map. The website information structure is defined by map, helping users to adjust the scope of their search. Some websites offer personalized sitemap which helps visitors navigation (Toolan Kusmerick, 2002). The other tool that websites can add to help users finding information is search toolbar. Despite the popularity of search toolbars, irrelevant and not sufficient information may be resulted(Han Kamber, 2006). The third solution to prevent overload and unwanted information is intelligent navigation aid tools, dividing to recommendation systems and adaptive website techniques . Some recommendation systems are collaborative filtering, content-based recommenders, utility-based recommenders, knowledge based recommenders, and demographic recommenders (Guttman, Moukas, Maes, 1998; Rich, 1979; Towle Quinn, 2000). Other one is adaptive website.The word adaptive refers to the ability of the website or tool to change its behavior based on the way it is used(Schafer, Konstan, Riedi, 1999).Two ways for building adaptive websites are: improving the website design as a whole or providing personalized navigation aid for individual visitors (Spiliopoulou Pohle, 2001). In the past information quality or usability have been considered as the most influential aspect of tourism websites for perusing visitors but now new strategies are needed to use website as a persuasive tool (H. Kim Fesenmaier, 2008). Figure 2.4 shows the progress of technology design(Fogg, et al., 2002). Foggs (2002) noted that it is important to understand how persuasive design of destination websites can be used to support conversion rates (converting site viewers to site users and moderate users to heavy users)and to create favorable images of destinations. The website that successfully persuade travel information searchers elicit a click-though (the desired outcome), which gives the website a second opportunity to interact with the searcher . When they first view the websites homepage, searchers automatically evaluate the website in terms of relevance and usefulness to their trip planning task. Make Technology Persuasive Make Technology Usable Make Technology Functional Figure 2.4 Progress of Technology Design Persuasion is the principal role of destination websites and it is important to understand how to use website design to create favorable images of destination and convert more site viewers to customers .Design of the website can increase persuasiveness in order to influence Internet users beliefs, perceptions, and attitudes in the manner desired by Internet marketers (Fogg, et al., 2001). Zhang and von Dran (2002)(P. Zhang von Dran, 2002) extended Herzbergs dual structure model to an online context to investigate hygiene andmotivating factors in Web design. In accordance with Herzberg, Zhang and von Dran(2002) argued that websites should necessarily include hygiene factors to avoid user dissatisfaction, while motivating factors can be employed on an added-value basis to optimize user satisfaction and enjoyment. And collection), while additional features like credibility, fun/entertainment, visual attractiveness, multimedia, etc are persuasive factors since they enhance the experienc e affectively. Websites should always incorporate hygiene factors like like informativeness and usability, while additional elements (trustworthiness, inspiration, involvement, and reciprocity) of destination websites should be considered persuasive variables(Y. Zhang Hiltz, 2003). By contrast, good examples of a motivating factor are, multimedia features (virtual tour, podcast, etc.) that enhance website visitors satisfaction with their experience and motivate their return to the site. The absence of these features would not necessarily lead to dissatisfaction with the website, as long as hygiene factors are provided (Zhang 2000). Kim (2008) studied the persuasive design of destination websites, proposing a conceptual model of first impression formation toward tourism destination websites .The influence of informativeness, usability, inspiration, involvement ,trustworthiness and reciprocity on tourists first impression were analyzed in this study. In the other word the purpose of the study was to investigate what persuasive design characteristics influence the formation of first impression toward destination websites. Result showed that informativeness is the most effective factor Perceived Persuasiveness. Destination websites must be informative and useful. In most cases, trip planners, however, tend to infer anticipated quality of information through website design. Thus, design of destination websites must be supportive for the contents. Certainly, informativeness must be conveyed, but a website that does not create a favourable impression at the beginning is typically not given a further chance to demonstr ate its value. informativeness, inspiration and involvement have direct effects on a first impression, and impression is directly related to an intention to use the website for trip planning. These results suggest that the Limited Completion Group of trip planners is more influenced by the visual attractiveness of Web design and their choice of website is accordingly based on the extent of a destination websites purely aesthetic appeal. In contrast, the Full Completion Group of trip planners is more likely to be influenced by the utility of destination websites. In other words, the more functional benefits the websites seem to provide, the more favorable their impression will be. 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Wednesday, November 13, 2019

Poisonwood Bible Essay -- English Literature Essays

Poisonwood Bible Barbara Kingsolver is the author of many well-written pieces of literature including The Poisonwood Bible. This novel explores the beauty and hardships that exist in the Belgian Congo in 1959. Told by the wife and four daughters of a fierce Baptist, Nathan Price, Kingsolver clearly captures the realities this family and mission went through during their move to the Congo. The four daughters were raised in Atlanta Georgia in the 1950’s therefore entering the Congo with preconceived racial beliefs, and a very different way of life than they would soon experience. Throughout The Poisonwood Bible Kingsolver explores the importance and impact of faith, and a religion based on your own private beliefs. Orleanna Price, the wife and mother, of this struggling family is a very honest woman, lacking some of the stronger religious background of which her husband possesses. Orleanna, struggles with the hardships of daily life; toting and disinfecting the family's water, scrambling to make ends meet and trying to protect her family from the myriad terrors of the bush. Orleanna uses irony to describe the early days of her marriage. As she describes them, the days when there was still room for laughter in her husband's evangelical calling, before her pregnancies embarrassed him, before he returned from World War II a different man, a man who planned ''to save more souls than had perished on the road from Bataan.'' Her husband, Nathan Price, had escaped those miseries simply by luck, and knowing it curled his heart ''like a piece of hard shoe leather.'' As her husband continually preaches the good Lord’s word, she is faced with what seems to her to be the more important burdens of life, survival and keeping her family safe and sane. She doesn’t appear to have nearly so strong of a religious background as her husband would have hoped for her, h owever, throughout the novel it is made quite clear that she is in fact a better person than her husband could have ever hoped to be. Her daughter, Leah, captures her mothers religion very well when she says, â€Å"my father wears his faith like the bronze breastplate of God's foot soldiers, while our mother's is more like a good cloth coat with a secondhand fit.'' This quote is very true, as her father is the evangelical missionary leader who parades his religion around, as he craves for the reputation of being a ... ... God by a different name, many different names actually, but all of them combined created the same image of what Nathan Price believed in, God. These people helped to show the different forms of which our God takes on, many cultures may appear to be non-believers but in reality each society’s God aims for the same goals. As this novel is told entry by entry, narrated by the women of the family a clear picture of life in the Congo is very accurately represented as well as the influences of faith on each character. Leah clearly points out, â€Å"We've all ended up giving up body and soul to Africa, one way or another." Each of us, she adds, "got our heart buried in six feet of African dirt; we are all co-conspirators here." This is true of each and every character throughout the novel, as their faith is altered and influenced by the events within their stay in the Belgian Congo. Kingsolver presents to her reader many separate versions of faith, from Nathan’s forever devoted, to Orleanna’s incredibly subtle but morally strong. While reading the passages narrated by the women of the family it is realized, that without your own personal beliefs a life filled with success is unfathomable.

Monday, November 11, 2019

Customer Service in Leisure and Recreation Essay

The Importance of Customer Service Increased sales are one of the key ways to tell how well the company is doing. Excellent customer service means customers will buy more and recommend more products and services other people, which will add to the increase in sales. While sales are very important to leisure and recreation organisations, another way to measure the success is in terms of customer numbers, which is particularly true for non-profit making organisations. Customer service plays a major role in attracting new customers and the main source of this is the powerful influence of word of mouth. Existing customers who are impressed by the customer service at an organisation will tell other people about it. This means that an organisation keeps its existing customers as well as gaining new ones. An effective customer service policy is that customers will view the organisation in a positive way. This means the image of the organisation will be enhanced by the standard of customer service. Having a good public image is very important for: * Attracting new customers * Retaining existing customers * Reinforcing customer satisfaction * Securing repeat business * Gaining an edge over the competition An organisations public image is the mental picture that we have of the organisation. This can be based on our own experience, what others have told us about it or on what the organisation itself has told us about via its marketing activities such as advertising and public relations. Read more:Â  Recreational Activity Example Television programmes such as Watchdog also help us for an image in our heads, especially when they start reporting viewer’s complaints. This could have a very bad effect on the organisation. Good customer service can also enhance the image of an organisations individual products or services. For example, customers may have a positive image of a sports centre, but also have a positive image of the individual products and services such as the reservations system and changing facilities. Good customer service gives an organisation a competitive advantage. If you sell a similar product or service, you gain an edge by offering a better quality service and this gives a greater chance of attracting customers. A pleasant working environment is another benefit of good customer service. If customers receive good customer service, they will respond in a friendly and appreciative manner. Customer satisfaction is extremely important in a business and this means the organisation must meet the needs and expectations of the customers. Customer loyalty is very important in a business and good customer service helps reinforce customers loyalty to the organisation with every visit they make. If customers are loyal, they are likely to return and these people are known as repeat customers. This means the customers of the past become the customers of the future. If an organisation has poor customer service, they will suffer from: * Decreased sales * Fewer customers * A poor public image * An absence of competitive edge * An unhappy and less efficient workforce * Dissatisfied customers * Lack of customer loyalty and repeat business Personal Presentation The first impression the customer gets of personal presentation is very important as it is one they will never forget. It directly influences customers’ satisfaction and the image they have of the organisation. Personal presentation includes appearance, personal hygiene, personality and attitude. Appearance covers everything from clothes and footwear, to hair, make-up and jewellery. The reasons for providing staff with a uniform are: * It helps create a positive first impression * Staff are recognised instantly as working for a specific organisation * It is easy to identify a member of staff when a customer needs advice or assistance * It can indicate the department in which a member of staff works * It helps to create a professional corporate image A lot of organisations now provide their employees with a uniform. Organisations rely on their employees judgement for deciding what is and is not acceptable in terms of appearance. Some organisations set ground rules and to a large extent, this reflects the nature of the organisation and the type of customer it serves. For example, a five star hotel will be very strict with the dress code of the employees who work at the front-of-house. They will be required to wear a uniform and it may also include rules on footwear, hairstyling and make-up. The most important point is to make sure that dress and general appearance suit the job, the organisation and the customer’s expectations. On the other hand, the organisation should make sure that the uniform is comfortable, easy to maintain and look appropriate for staff of all builds. Anyone serving customers should have excellent standards of personal hygiene. Different types of organisations will have different standards of personal hygiene, for example, anyone who works in the food industry will be expected to wash their hands at least a dozen times a day. First impressions also come from the employees own personality. Again, different jobs require different personalities. A children’s sport coach will require a different personality to a personal fitness instructor because they are working with different types of people. From the personality of the employee, people can tell a lot about the organisation itself. The employee’s attitude towards the customer is critical. The customers feel that they want as much attention as possible when they go into a workplace and if an employees attitude is poor, they may feel neglected and not wanted. Types of Customers Customers have different needs depending on who they are and the circumstances. There is a difference between internal and external customers. Internal customers are members of staff or outside suppliers who contribute towards the service provided for the external customers. External customers are the people who actually buy or use the organisation’s products and services. External customers are then categorised into individual, group, age, culture, language spoken and specific needs. Many leisure and recreation providers serve groups and the individuals who compromise them in ways that enhance and promote customer service. Customer age groups are classified as children and adults. Although the companies feel the age of the customers is important, they also feel it is important not to make assumptions about customers’ needs based solely on age. Cultural background influences people’s traditions, tastes, preferences and opinions and it will therefore influence the type of service they need and expect. It is also important not to make assumptions on the culture of the customer. Foreign visitors are an increasingly important part of the UK tourism market. People still want to feel that they can be dealt with even though there is a language barrier. Large organisations often employ multi-lingual staff to communicate with non-English speaking customers. Some customers have specific needs that may require special customer service in addition to that provided to meet the general needs of everybody. These include sensory disabilities, mobility problems, literacy, dietary requirements and people with young children. Dealing with Customers Almost everyone working in the leisure and recreation industry has to deal with customers, whether be face-to-face, on the phone or in writing. Face-to-face communication has many advantages but only the staff use it well. For example, your presentation can help create a positive image. You can also use facial expressions and gestures to help communicate more effectively. Telephone communication is used in most leisure centres and it provides an essential part of customer service. Some organisations even use the telephone as the main method of dealing with the customers. For some organisations, written communication is the main way of keeping in touch with customers. Menus, tariffs or price lists and letters are all forms of written communication, along with bills, advertisements, notice boards, tickets, e-mails and timetables. Non-verbal communication comprises all forms of communication that are spoken or written down. 80% of communication is non-verbal, so it is clearly very important in customer service. Body language is the main form of non-verbal communication and people can tell how interested the staff are just by looking at them. Selling Skills Selling skills are an important part of customer service. Every time somebody asks for help, advice or information, it is probably a selling situation. As a member of staff, you should be helping customers a lot and to be able to do this effectively, you should have good knowledge of the products and services you are trying to sell. Customers can only buy products and services from an organisation if they know they exist, therefore raising customer awareness is a key part of selling skills Establishing rapport with the customer means encouraging a conservation in which the staff and the customer are both communicating on the same level. Within this category, you must also make the customer feel they have your undivided attention without being too over the top. The easiest way for staff to identify the customer’s needs is to ask if they need any help. From the reply, the staff will be able to decide what further questions to ask to identify the customer’s specific needs. Presenting the product or service to the customer in an appropriate way is important. For example, is someone wants to buy something but cannot afford it, then the staff should suggest something of a similar range but at a less expensive price. Closing the sale means actually getting the customer to buy the product or service you are offering. Some people may wish to go away and think about the offer that has just been made and in this case, it is probably a good idea to reserve the product or service. Taking a customers payment is also included in closing a sale. This should be done cheerfully, politely, friendly and gratefully to make the customer feel that they have made the correct choice by buying this product or service from this store or centre. Customer service does not end when the customer hands over their money. This is known as after-sales service and sometimes this will be immediate such as asking the customer of they have enjoyed their visit. Sometimes, if people subscribe to a gym for a year, they may need help in using the service after a couple of months. This is where after-sale service comes in useful. A technique known as AIDA is used in the design of advertising and promotional material and when considering effective selling skills. A stands for attention, I stands for interest, D stands for desire and A stands for action. If you use this technique, it will result in the customer desiring the product and therefore taking action by buying it.

Friday, November 8, 2019

False Advertising

False Advertising Free Online Research Papers False advertising is defined as untrue or misleading information given to you to get you to buy something, or to come visit their store. Those who make and sell products must honestly present their products, services and prices to you. Here are common examples of false advertising. Bait and Switch: Bait and switch is a tactic sellers use to get you to buy an upgrade of the original product on sale. Here’s how it works. A store will advertise a product for a low price with no intention of selling it. When you show up they will tell you how bad the advertised item is, and how the more expensive item is much better. So the store â€Å"baits† you with a sale item to get you to go to their store. Then their salespeople â€Å"switch† the item by convincing you to get the better model that isn’t on sale. Sale Items are gone when I get there: Stores are required to have enough of an advertised item in stock to meet a reasonable customer demand. Having just a few of a popular item may indicate the store used the advertisement to get you to come to the store and never intended to honor the sales price. Report stores that are constantly out of sale items. Stores do not have to issue rain checks. Usually a store will give you a rain check to build good customer relations. However, rain checks can also be a gimmick to get you to visit their store again. Sometimes, you end up visiting the store several times before you can use your rain check. How many can I buy? Stores cannot limit how many of an advertised item you can buy unless the advertisement clearly states the limit. For example â€Å"limited one per customer† is okay as long as it is in the advertisement and not something you find out when you get to the store. Pictures: If the advertisement contains a picture, it must be a reasonable representation of the item on sale. Can I Buy Just One? The advertisement must tell you if you have to buy something in package quantities to get the discount. Otherwise you can buy the item individually. For example, a store can’t advertise a pen for $1 and then tell you the sale only applies if you buy the pen in a package of 12 for $12. The advertisement must clearly tell you how many are in the package and the total package cost. If the store advertises 3 items for $6, and the items are packaged individually, you can buy 1 for $2. You don’t need to buy 3 to get the sale price. New or Used? The advertisement must tell you if the item is refurbished or used. Best Price in Town? Just because an item is on sale does not mean you can’t find it cheaper elsewhere. Also, just because an item is advertised doesn’t mean its on sale. For the best price in town, you need to shop around. Sale Price or Regular Price? To be â€Å"on sale† the item must have had a higher former price within the last three months. If an item is always on sale then it’s false advertising. Which one is on sale? If a store carries similar models, the advertisement must clearly state which one is on sale. If they say it will do it, it should do it. If the advertisement says a product can do something, it must be able to do it. For example, if a manufacturer advertises that their product can cure cancer, then it must be able to cure cancer. The next time you’re at the grocery store, look in their vitamins section. Most dietary supplements won’t tell you what the product does unless they can find evidence to support it. Now through Saturday only $1.99: If the regular price is $1.99, then this advertisement while true is misleading and against the law. Going out of business sale: If a company says they are going out of business, liquidating, or quitting, they must intend to go out of business. Beware of signs that say, â€Å"Going Out For Business.† That’s not the same as going out of business and it’s misleading. But first you must buy†¦ If you need to buy something to get the sale price on another item, the advertisement must tell you this. Example, if you need to buy a TV for over $1000 to get the VCR for $10, they need to tell you this in the ad. Assembly required: The outside of the package must indicate if a children’s toy needs to be assembled. Made in USA: If it says â€Å"Made in USA† then no part of it can be made outside the USA. Earth friendly: If a store claims an item is biodegradable, or environmentally friendly, they must provide supporting information upon request. Research Papers on False AdvertisingInternational PaperA Marketing Analysis of the Fast-Food RestaurantHenderson the Rain KingGene One the Transition from Private to PublicGap Analysis: Lester ElectronicsCash or Card?Emmett Till BiographyDefinition of Export QuotasAmerican Central Banking and OilProject Management 101

Wednesday, November 6, 2019

Carl Ritter - German Founder of Modern Geography

Carl Ritter - German Founder of Modern Geography German geographer Carl Ritter is commonly associated with Alexander von Humboldt as one of the founders of modern geography. However, most acknowledge Ritters contributions to the modern discipline to be somewhat less significant than those of von Humboldt, especially as Ritters life-work was based on the observations of others. Childhood and Education Ritter was born on August 7, 1779, in Quedlinburg, Germany (then Prussia), ten years after von Humboldt. At the age of five, Ritter was fortunate to have been chosen as a guinea pig to attend a new experimental school which brought him into contact with some of the greatest thinkers of the period. In his early years, he was tutored by the geographer J.C.F. GutsMuths and learned the relationship between people and their environment. At the age of sixteen, Ritter was able to attend a university by receiving tuition in exchange for tutoring a wealthy bankers sons. Ritter became a geographer by learning to observe the world around him; he also became an expert at sketching landscapes. He learned Greek and Latin so that he could read more about the world. His travels and direct observations were limited to Europe, he was not the world traveler that von Humboldt was. Career In 1804, at the age of 25, Ritters first geographical writings, about the geography of Europe, were published. In 1811 he published a two-volume textbook about the geography of Europe. From 1813 to 1816 Ritter studied geography, history, pedagogy, physics, chemistry, mineralogy, and botany at the University of Gottingen. In 1817, he published the first volume of his major work, Die Erdkunde, or Earth Science (the literal German translation for the word geography.) Intended to be a complete geography of the world, Ritter published 19 volumes, consisting of over 20,000 pages, over the course of his life. Ritter often included theology in his writings for he described that the earth displayed evidence of Gods plan. Unfortunately, he was only able to write about Asia and Africa before he died in 1859 (the same year as von Humboldt). The full, and lengthy, title of Die Erdkunde is translated to The Science of the Earth in Relation to Nature and the History of Mankind; or, General Comparative Geography as the Solid Foundation of the Study of, and Instruction in, the Physical and Historical Sciences. In 1819 Ritter became a professor of history at the University of Frankfurt. The following year, he was appointed to be the first chair of geography in Germany - at the University of Berlin. Though his writings were often obscure and difficult to understand, his lectures were very interesting and quite popular. The halls where he gave lectures were almost always full. While he held many other simultaneous positions throughout his life, such as founding  the Berlin Geographical Society, he continued to work and lecture at the University of Berlin until his death on September 28, 1859, in that city. One of Ritters most famous students and ardent supporters was Arnold Guyot, who became a professor of physical geography and geology at Princeton (then the College of New Jersey) from 1854 to 1880.

Monday, November 4, 2019

Moral Saints Essay Example | Topics and Well Written Essays - 1000 words

Moral Saints - Essay Example The role that morality should play in our lives is a topic that garnered attention from many philosophers. Wolf (419-439) is among the scholars who focused on the way human beings apply morals on their life. She states that human beings should not strive to live a saintly life as this was be too good to the extent of denying themselves happiness. She advises that human beings should treat others not as a means but an end. The implication of this is that people should strive to be happy and make other happy by treating them fairly and with respect. For instance, they should do as much good as possible, save lives and avoid killing. This coincides with the idea of Mill that human beings should strive to save lives as failing to do so is tantamount to killing (Bendle 36). On this note, there is a concession that good actions should not be in striving to saints but in treating others in a fair manner for mutual happiness. Human beings should weigh their private or personal projects on the way their consequences on others. Wolf (429) agrees with the idea of Mill that rational moral would guide people in their actions with one another. Mill proposed the principle of utilitarianism in determining the morality of actions in the society (Bendle 40). In his argument, human beings should weigh their actions on the consequences they have on the people whom they affect. In the principle of utilitarianism, the best action is one whose consequences do overall good to the society. This is similar to the idea of Wolf that one should do as much good as is possible, unlike the absolute saints who should strive to do good only. On the other hand, this contradicts the idea proposed by Kantianism on the universality of moral laws that bind each person. Kant proposes that each person must do act according to the moral laws. For instance, if lying is bad it remains bad in

Saturday, November 2, 2019

I don't have any topic, you have to choose the topic and write it Essay

I don't have any topic, you have to choose the topic and write it please - Essay Example Many students are feeling lots of prospects from their family and school to achieve the best position and marks. Students are afraid by feeling pessimistic during exams, such condition draw them into the exam stress and then nervous breakdown. Exam stress is a genuine problem for many students. The signs of stress can be exposed in various ways.  Ã‚  Common signs of exam stress include Nausea, headaches, continuous sleepiness, violence, depression, excess drinking, eating or smoking and some time chest pains also (Crystal).  The exam seasons always bearing lots of stress clouds for the students which frightens them every time. Mainly the exam stress acquired by the students, who are anxious of not being able to revise entire syllabus earlier than the exam time and worried to get good result in the exams. Many research studies have done by various scientist and institutions each year to identified the ratio of nervous breakdown among children. According to the children’s commissioner, half of 8 to 17 year aged students are anxious about their educational performances (Loveys). Freshly a study from the University and College Counsellors Association came which developed a worrying conclusion that the psychological fitness of students has considered to be inferior to the general population.  Ã‚  The research revealed that, â€Å"30% to 50% of students experience shifting phases of anxiety and depression.† Manchester University  estimated the result of a survey that 53% of students had anxiety at a pathological level.  Ã‚  Exam stress thought to be the main cause which linked with the today’s fashion, moved towards perfectionism culture (Crystal). Dr Maggie Atkinson said that the youngsters acquired great pressure to attained good marks and exam ranks by their ambitious parents as well as schools (Loveys). Vicki Abeles commented on the issue of educational stress that today’s educational system is not generating independent thinkers which will